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1760-Francois DELAMONTTE created his own Champagne House, which is one of oldest Houses of Champagne. In addition to its high standards for quality, the Unique Lanson Style is intensely fresh with an exceptional aromatic depth. This Style results from a bold choice made by Victor LANSON in the 1970s to continue the Champagne tradition and preserve the champagne-making process from any malolactic fermentation. This specific trait, guaranteeing a unique freshness, allows the best aromas of the fruit to develop and reveals the original purity of the grape.